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Pricing Forum: Philips Presenting in Amsterdam

  
  
  
  

Amsterdam CanalWith the Executive Forum on Pricing in Amsterdam in one week, we're continuing our series of short blogs to preview what attendees can look forward to during Wednesday's general session. Next up is Philips.

Customer: Philips

Philips is one of the largest electronics companies in the world. In 2010, its sales were €22.3 billion. The company employs 119,000 people in more than 60 countries. Philips Lighting, a critical sector of the overall business, is responsible for delivering 50% of Philips’ growth.

Philips Lighting operates in a radically changing industry, and thus needed a way to manage a portfolio of thousands of products, respond quickly to dynamic input costs, and remain nimble in a constantly shifting competitive landscape.

Roy Scheepens will be speaking about how Philips Lighting has leveraged the Vendavo Pricing Suite since 2008 to assure success in achieving Philips' mission vis-a-vis pricing, which was to establish pricing competency as a competitive advantage to support sustainable growth.

Learn how Philips Lighting uses pricing software to analyze and manage the prices, thus optimizing profitability. Find out how a Vendavo's solution provides insight in development of price, volume, mix and currency, helping Philips understand and control business dynamics.

To hear the entire story behind Philips's pricing journey, come join us in Amsterdam from October 4 - 5th and listen to Roy from Philips speak live!

Click here to request an invite.

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In this blog, we discuss the unique pricing challenges faced by B2B companies. We explore price management and price optimization best practices that B2B companies can leverage to improve profits.

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