Pricing Forum: Sony Ericsson Presenting in Amsterdam
Posted by Jennifer Maul on Thu, Sep 22, 2011 @ 09:41 PM
With the Executive Forum on Pricing in Amsterdam quickly approaching, we're getting really excited about the Vendavo customer speakers that will be presenting during the general session.
To share our excitement, we're kicking off a series of short blogs to preview what attendees of the Pricing Form can look forward to. First off is Sony Ericsson.
Customer: Sony Ericsson
Sony Ericsson is a key player in the fast moving mobile phone market, frequently releasing many new models and accessories.
Sony Ericsson faced numerous challenges with their price-setting processes. Prior to implementing their pricing solution, these processes were cumbersome, fragmented and error-prone. They also faced difficulties in managing the Sales process, and achieving good regulatory and financial control.
To address their challenges, Sony Ericsson implemented SAP Price and Margin Management by Vendavo. Asif Masaud will describe the challenges they faced, and share key learning points from the experience. Asif was responsible for the global roll out of SAP PMM, and will give valuable insight into Sony Ericsson’s journey to the pricing waterfall.
To hear the entire story behind Sony Ericsson's pricing journey, come join us in Amsterdam from October 4 - 5th and listen to Asif from Sony Ericsson speak live!
Click here to request an invite.