2010 Prediction from Leading Analyst: Price Optimization to Maintain Margins

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Earlier this year, in the blog post on Strategic Pricing: A Top Trend for 2010, we discussed the strategic importance of pricing in 2010 for B2B companies.  In a recent report published by Gartner on the future of Sales and Marketing, the analysts concluded at "Sales organizations will also make use of newer technologies and solutions such as price optimization and sales performance management in order to aggressively sell and maintain margins."  More insights from the report can be found this Destination CRM magazine article. 

The predictions in the report reaffirm the critical importance of pricing for companies looking for ways to improve profits as the economy recovers.  It should be no surprise that more and more global companies will continue to add comphrensive price management and price optimization initiatives on their executive agenda for 2010.

To access reports from leading analysts on pricing, please click here.