Building Pricing Competency to Drive Pricing Success
Posted by Tapan Bhatt on Thu, Jan 28, 2010 @ 11:24 PM
Understanding pricing strategies, how to apply them, and how to leverage technology to realize value from pricing are critical requirements for sustained revenue and margin growth in business-to-business (B2B) companies. It is often the difference between a successful pricing initiative and an unsuccessful one. Many business organizations underestimate the importance of pricing education and lack the necessary knowledge to meet their business goals.
Earlier this week, Vendavo launched the Vendavo University. It is a price management and price optimization education center of excellence (COE) that is built specifically to develop and sustain pricing excellence in a company through innovative and effective education. One of the key offerings of the COE is Vendavo University OnDemand. It is an e-learning training platform offers application and price management content for diverse users including executive management, pricing managers, marketing and sales professionals, and technical users.
As you think about executing your pricing initiatives, you should take into account the different roles and groups that will be affected. A comprehensive training program that is designed to enhance pricing competency, accelerate learning of the solution and associated pricing business processes will be critical to the success of the initiative.
To learn more about the Vendavo University, please click here.